One thing that I believe in, big time, is counselors. These would have no power to create/edit items in game. They would have power to look for AFK gatherers though.
Basically what they would do is answer in game pages. Possibly even show up at events or in a town council building to answer questions. What this does is show that there is an active staff base. BLJ and the others have done a fantastic job, but in game pages are very slow currently. Its easier to IRC (which new players who just installed have no idea how to do.. I have a hard time getting new players that I help to figure out IRC and to message me).
Basically add two individuals that can answer questions, but cannot edit/create items. They can also help facilitate events or w/e.
I've seen player run shards with Counselors and they were always very appreciated by the community. It will definitely help player retention when a new player hits the help button and gets an immediate response.
Thanks!

***These are definitely era accurate...!
*****Perhaps the GMs are weary of giving someone who has a player account that kind of power. Power to spy on people or help facilitate looting houses or something (they couldn't create or edit items). Personally, I think there are people who could do both honestly, despite some bad egg counselors in the past. But, there are people who are trustworthy and that would be willing to give up their player accounts in order to serve the server.